Imagine being the coolest guy in school and then someone finds out your a secretly into flower arranging. Your popularity would take a dip. And that is just what has happened to number two most popular tv/video site on the net, Hulu. Hulu has enjoyed the plaudits thanks to the ComScore viewing numbers. However, Comscore have changed the way they measure internet traffic. This has had a catastrophic effect on Hulu numbers for the last couple of months, with an astounding 45% drop in traffic.

Of course, it would be impossible for a site like Hulu to become so unpopular so quickly. That leaves us with the assumption that previous numbers were wrong and the data gathering was flawed.The news was reported in The Los Angeles Times, saying that the previous viewer number estimates fell 45% to 24 million for the month of June following Comscore’s overhaul. This sent Hulu from a cosy number 2 position down to number 10 out of the video websites.

une of this year, according to the Los Angeles Times. Hulu’s numbers in May hit an estimated 43.5 million while, post-overhaul, ComScore recorded a mere 24 million in June.The numbers and accuracy are very important for Hulu because it is the numbers that bring in advertising revenue.The advertisers pay depending on internet viewer numbers and until the new Hulu Plus subscription service takes off, the free advertising model is what keeps the sharks from the door.

Although traditional viewer numbers for TV are regarded as pretty accurate, viewer numbers from the web are gathered from a variety of sources, and the fluctuating data leaves much of it open to interpretation, and making advertisers nervous is never good for revenue. On top of this Netflix beat Hulu for traffic in June, for the first time.

So could the downturn in numbers be because you have to pay for watching older episodes now? Are viewers looking elsewhere? Or is it simply down to a combination of changing data collection and the fact that there are no good TV shows streaming right now? When the new season starts and everyone gets out of the sun,we may have a more accurate picture.

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Hulu Viewer Statistics

Related posts:

1. Comscore Video Data Shows Hulu Viewers Flatlining
2. Hulu Flying In February As Internet TV Viewing Figures Rise Again
3. Hulu Showing Record Viewing Figures For October
4. Hulu And Youtube Get Record Viewing Figures
5. Comscore Figures Show Online Video Views Dip For January 2010