The much anticipated and long overdue UK launch of internet tv, catch up tv and general video website Hulu has, we hear hit a stumbling block over advertising revenue of course.

The video giant wants the right to sell advertising space on the UK version but TV networks Channel 4 and ITV who own much of the content that will be broadcast dont want to play ball.

Reports suggest that the UK based networks are looking to have control over the ads that get shown before, during and after their content gets streamed.

Hulu is currently making deals left, right and centre. They just finished on a deal with Endemol and Digital Rights Group bringing UK shows like Green Wing and Peep Show to US watchers. The deal also helps make the UK launch happen as the users there will want to see a selection of both domestic and international streams that Hulu has in its locker.

This glitch is just thought to be part of the negotiating process and the deal is still on but Hulu will have to give a little more control over ads and revenue. The UK networks are currently having a very hard time during this ‘credit crunch’.

The UK networks are also encouraged by the fact that Channel 4 made a deal recently with Google allowing them control of ad sales on its Youtube content. This deal was a first between the UK TV broadcasters and Youtube and is expected to be the first of many as the internet TV landscape evolves.

From the side of Hulu, they are desperate to go international and secure more premium tv streams, so Channel 4 and ITV are in a very strong position.

Does’nt help if your sitting in the UK waiting to watch that great Hulu content though does it?

Related posts:

1. Hulu and Disney deal all but done.
2. Disney online TV love triangle now includes Hulu
3. Hulu now showing ABC shows online
4. Cash strapped Hulu ready for Disney deal
5. Hey Hulu, Disney is swinging toward Youtube