Hulu UK Launch Delayed Yet Again
If you have a good enough memory, you may remembert Hulu promising a UK launch of its online tv service. It looks like you might need a little more patience, as it is reported in the Telegraph that the service has been delayed yet again.
Negotiations have been ongoing for over a year, but Hulu is reportedly getting frustrated with broadcasters dithering over the deal on the table. And now the date pencilled in for a Hulu launch is thought to be June 2010, which is a year past its original target.
One of the networks that Hulu had an exclusive deal with was ITV, but new ITV chairman Archie Norman has frozen all deals for a ten week period. Other UK networks – Channel 4 and Channel 5 are already streaming their content to other tv aggregators YouTube and the new kid in town SeeSaw.
Hulu also has had a tough time negotiating advertising terms with these companies due to the belief within the UK television industry that broadcasters should be able to sell their own ad space and choose exactly which ads run alongside their content. This does not fit in with the Hulu business model.
Hulu may well launch eventually, however the outlook looked very bright when it first looked at the UK market, there was no competition. However many new aggregators are here or coming soon. The newly launched SeeSaw is providing everything that Hulu promised and its live right now.
It looks like Hulu has left it a little too late and may even reconsider its worldwide launch, or even cancel? Time moves fast in the online tv world so we will just have to wait and see.
Related posts:
- ITV Close To Signing A Deal With Hulu But May Delay UK Launch
- Hulu Coming To iPad At Launch?
- Hulu UK launch has a hitch
- Hulu looking to Launch its Free TV in The UK Within Two Months
- Hulu Launch Watch Now Facebook TV App
Hulu seem to be really missing the boat on this one. They were primed to be a real dominant force in the UK and worldwide, but because they are calling the shots, the networks wont play ball. Wise up Hulu before you get forgotten
[...] View the Original article [...]
[...] Hulu has been wanting to expand internationaly for a while now, but The Telegraph reported back in April that Hulu was ready to abandon its planned expansion into the UK. because The local broadcaster ITV decided not to provide any of its content to Hulu. [...]