For a long time online TV users outside the US have been looking enviously across the water and wishing they could watch the great streaming content.

Well now, things are looking interesting on that front. Hulu the biggest catch up tv service in the world is tieing up deals with international TV content providers and possibly getting ready to launch worldwide.

On Wednesday the company announced that it was in discussions aimed at launching the video website into a selection of other countrie.

Andy Forssell, the vp of content acquisition and distribution commented:- “We’re having discussions in the top six to eight markets…we’re laying the groundwork”.

The first of the new deals should see a range of UK TV content onto the site after an agreement was struck between Endemol and Hulu. Endemol created the Big Brother TV show.

Another company in the deal, Digital Rights Group will be supplying full length television shows such as Green Wing, Peep Show and Doc Martin. Endemol will initially be supplying reality episodes like Anything for Love and I Want To Be A Hilton to the website.

They have also got into the Bollywood groove after setting up deals with Saavn, one of the largest distributors of Bollywood films.

These shows will in the main, be the first time they have been watched by US viewers. Bringing Hulu additional advertising revenue. Forsell commented:- “You have these hidden gems such as Green Wing which the US audience just hasn’t seen before”.

Hulu has recently been striking deals, lefrt right and center with companies such as Disney which will see the media company become a share holder in the company and provides episodes of hit tv shows like Lost, Grey’s Anatomy and Desperate Housewives.

Of course the bottom line is that Hulu want and need to make their video service profitable. By targetting an international market they can get new fresh content and gain more viewers.

Lets hope they get over the tv content providers international copyright issues and get tv content to the entire world.

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

Matt

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