Hulu thrusting ahead in the online TV market
Hulu continues its phenomenal rise to the top of the internet TV charts by taking 3rd place in the videos viewed category.
Over 14.5 billion videos were streamed during March 2009 and watched by US viewers, an increase of 11% compared to February, this from the March 2009 data compiled by comScore Video Metrix service.
Hulu had 41.6 million unique viewers last month, and is growing faster than any other online video website. The increase shows that there is a hunger for full length content as opposed to Youtube shorts. And the stats show that an average Hulu video was nearly double the length as the average internet video.
The mighty Google were still top video website, with 5.9 billion videos viewed (40.9%), with YouTube still supplying over 99% of all videos viewed from Google sites. Fox came in 2nd with 437 million videos (3%), and then Hulu bringing up the rear with 380 million (2.6%). Yahoo then followed with 335 million (2.3%).
The survey also revealed:-
77.8% of internet users in th US watched video on the internet.
The average online video viewer watched 327 minutes of video, or nearly 5.5 hours worth.
99.7 million viewers watched 5.9 billion videos on YouTube.com which equates to 59.1 videos for every user.
47.4 million viewers watched 349 million videos on MySpace.com which is 7.4 videos for each user.
Hulu accounted for 2.6% of videos viewed, but 4.9% of all minutes spent watching online video.
The duration of the average online video was 3.4 minutes.
But the main thing the survey reveled is that online TV is growing month on month. And the real content the public want is premium full length TV shows and movie.
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