Hulu More Popular Than Time Warner

Hulu, the nations most popular online tv service is used to breaking online viewing records. But now its topped even those by beating the viewing figures of Time Warner Cable television for the month of July. This comes on the back of internet tv viewer figures recketing news

These figures are presented by Silicon Alley Insider and Comscore. The graphic clearly shows that Hulu was viewed at least once by 38 million viewers in July, but Time Warner Cable was (only) viewed by around 34 million viewers. Hulu also wasnt far behind satellite broadcaster DirecTV who had 47 million viewers and the mighty Comcast’s 62 million viewers.

hulu tw viewers Hulu More Popular Than Time Warner

As Time Warner Cable is second most watched cable provider in the US, it can now be claimed on the face of it that Hulu is at least as popular as cable TV. However Hulu is free of course whilst Time Warner Cable costs.

The survey does put Hulu’s viewer figures in context when compared to Youtube. From over 27 billion videos watched via the internet in July, about 9 billion (42% audience share) were streamed from Google sites, with the majority from YouTube.

Hulu managed a paltry 457 million videos watched {2.1% audience share). This makes it clear that YouTube is far more dominant in the online video game.

Of course the two websites do target a different audience, YouTube for funny/casual short video viewing, and Hulu for more conventional TV show viewing. It puts Hulu’s popularity in context.

Although on the face of it Hulu should be popping the champagne corks, im not sure they can afford to yet. On average Hulu viewers viewed 12 streams for an average of 1 hour 13 minutes each. So more a casual viewer than series watching addict. The cable companies obviously go more for the couch potatoe type of viewer, which is also where advertisers pour their money.

So although Hulu is doing very well and could become the average viewers main platform for watching tv. For now they should stick to drinking fizzy wine.

This entry was posted on Wednesday, September 2nd, 2009 at 2:10 pm and is filed under Cable TV, catch up tv, Internet TV news, Internet TV Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Author: Matt (668 Articles) - See All Posts By Matt

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

One Response to “Hulu More Popular Than Time Warner”

Chris on September 23rd, 2009 at 9:10 am

Hi World TV PC,

I completely agree with your article. The trend is shifting more and more in favor of the Internet. Image how many hours are spent watch TV at home. This home use is what I wold call traditional usage. I think that the new use is going to be the work users. All those that are hiding at the work place watching TV instead of working.

I recently took some time to look at the alternatives and ended up opting for one of the updated list types. I posted an article here if your interested in finding an online TV application: *REMOVED

I wonder what will be the future? I think that eventually we will have PC televisions instead of televisions set and just plug our home into the Internet.

Once again thanks for the amazing information.