Since the fanfare of the SeeSaw launch this week, many have been wondering how the mighty Hulu got left behind. Planning to launch in the UK for over a year, it has been pipped to the post by the new young upstart and other services. So how did they let this happen?

Advertising disagreements with the UK broadcasters have been the cause of the delays. Effectively, Hulu want to control the advertising and the broadcasters have been giving them the finger in return. Back in 2009, Hulu started negotiating with several UK broadcasters and content providers. A September 2009 launch date was confidently announced.  But that came and went. Networks Channel 4 and Five were courted by Hulu for exclusive distribution right.

However, control of the advertising was the sticking point. Both networks want to be able to sell the advertising around their own content and be in control of what advertising appears attached to their shows and want the majority of the revenue generated. This of course doesnt fit in well with Hulu’s expectations.

And now it may well be too late. Channel 4 and Five content is now syndicated via YouTube and SeeSaw, I’m beginning to wonder if Hulu will ever go international. Of the big UK networks, ITV is currently halting all negotiations whilst it undergoes a “10 week strategic assessment” and the BBC are concentrating on Project Canvas.

So will Hulu ever have a UK presence?

Sources say that Hulu have now pencilled in June 2010 for a uk release, but will it nowbe a viable business when channel 4 and Five now have deals in place that give them control of their own advertising inventory.

Hulu, because of its size and domination in the US, may have over estimated its importance whilst in early negotiations. It may well now have to lower its expectations or remain as a US only service.

Related posts:

1. Hulu UK Launch Delayed Yet Again
2. Hulu getting tough with TV.com and Boxee
3. Networks Make Hulu Block Streams to Mobile Phones
4. Hulu UK launch has a hitch
5. Is Hulu Coming To iPad?