You know when a movie is considered a bit of a turkey, it goes straight to DVD. Well how about straight to the internet! In fact the new move by Hulu cuts out cinemas, dvd, tv. The lot and sends the movie straight to the internet.

The movie In the Darkness marks the first direct-to-Hulu release. Released by Mattoid Entertainment who are focused on first run content for the internet, the movie is a 59 minute thriller available to watch free online. It marks the first feature-length film to premiere exclusively on Hulu.

In The Darkness follows the disappearance and rescue mission of two young boys who disappeared without trace in a fire-ravaged mountain range. That sounds like a good plot already

Mattoid co-founder and “Darkness” scribe and helmer Andrew Robinson said cost considerations as well as the chance for greater exposure led to his decision to stream using Hulu after taking a more traditional distribution approach for his 2009 pic “April Showers.”

He also said:- “Our mission is to distribute and tailor first run content for an online-based release to give viewers the ability to access and experience our content wherever and whenever they want. In the Darkness is the first of many movies that will help position us as a pioneer in this underutilized new medium.”

The perception will be of course that anything going straight to the web has got to be pants, time and viewer numbers will tell.

Incoming TV searches:

watch first run movies online free

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