Hulu Give Biggest Hint That Ipad TV App Is On The Way
Hulu have giving the biggest hint yet that an iPad tv app is coming and will be a testbed for a subscription service. Hulu has been a massive success since launch and is now even been profitable for the last two quarters said Jason Kilar, Hulu’s chief executive in an interview with The New York Times on Monday.
Hulu on iPad soon?
Now the much anticipated iPad app is coming so say four people that were briefed on its plans says the report. “People briefed on Hulu’s plan believe it may test the subscription approach with its iPad app. They could not say when such an application might be available.”
The ongoing problem with Hulu appearing on any platform other than PC has been the content providers. They want more control and more revenue before it plays ball. Hence the absence of an Iphone Hulu up until now. But a subscription service will remove this restriction and it looks like an iPad application is coming says the report. “People briefed on Hulu’s plan believe it may test the subscription approach with its iPad app. They could not say when such an application might be available.”
Although Mr Kilar remained silent on future Hulu products, he got very excited about the coming wave of ultra-portable tablet computers such as Apple’s iPad. ‘Typically media consumption in the house was confined to the living room or home office,’ he said. Tablets, he added, ‘allow consumers to serendipitously discover and consume media in every room of the house.’”
Hulu’s future expansion lies with paid content. As seen recently when Viacom withdrew its shows from Hulu after failing to reach a deal on revenue sharing. The only way to stop tech savvy media companies going it alone online is to give them the revenue split to stop this.
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