HTML5 Video On Web Grows Over 50% In Last Year

The new video format used by major video websites has seen a rapid growth in use over the last year. The percentage of video on the web that is HTML5 compatible grew in just the last year from 10% to 63%.

HTML5 is video cool

The findings come in a  report titled – HTML5 Video Available on the Web by Mefeedia the worlds largest independent video website. They studied video from over 30,000 websiteswhich included Hulu and Youtube.

The H.264 format has been adopted by most players both big and small, and is becoming a serious threat to the once dominant Flash format. The report also said that, “if a video publisher wants full user support (and they should), they’ll need to support several formats for each video. Publishers are now having to address this cost/benefit scenario and the complications are compounded through tracking, monetization & delivery. Put simply, web video is maturing & becoming more complex.”

The biggest factor that has brought about the change in video format has to be Apple and it’s bestselling iPhone and iPad’s, which are not compatible with flash. From a technical aspect the format seems to be winning as well, Youtube engineers prefer HTML5 over Flash.

The bottom line appears to be that Flash is both resource hungry and non bettery friendly on mobile devices.

More on this story:-

HTML5-compatible videos jump from 10% to 63% in the past year - VentureBeat

Using its video index which consists of around 30 million videos from 30000 video sources including YouTube Vimeo and Hulu the company spent the last year tracking the percentage of those that offered H.264 as a viewable format..

Mefeedia: HTML5-compatible video on the riseCNET

The index includes videos from such content partners as Hulu CBS and ABC as well as videos from YouTube Vimeo and DailyMotion. Mefeedia specifically looked at videos that can play within HTML5s video tag which in most cases means videos encoded …

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Related News:

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  4. Hulu Say No To HTML5 And Yes To Flash Video Player
  5. Youtube And Vimeo Using HTML 5 At The Expense Of Flash

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