Hollywoods Answer To Netflix – Home Premiere $30 Per Rental
Im not sure if this is a joke, Hollywood offering digital movie rentals for $30 per hire? April fools day is over but i still am not sure. The news from Variety reports that the studios answer to the internet tv threat, is a vod service called Home Premiere.
DirecTV offering top movies for top prices
The studio’s concocting the deal include Sony, Warner Bros., Universal and 20th Century Fox who will launch the service later this month thro DirecTV and Comcast.
The humungous price which is about 4 months of unlimited Netflix rentals, is down to marketing of the product. The studios are looking at the family cost of a night out to the cinema, and $30 is a lot less than a trip out.
The only saving grace is that the movies will hit the vod service pretty much a few weeks after launching, so will be of interest for some. But every positive move causes an equal negative, and this one comes from theater owners who are not happy that it will keep families at home.
Oh well, nobody said this digital movie business would be easy, did they?
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[...] The major studios are launching a new video-on-demand service called Home Premiere that will charge $30 for a film rental through DirecTV and Comcast for films that are out of [...]
[...] movies (from producers Fox, Sony, Universal, and Warner Bros.) for subscribers. The service was rumored back in April, but many thought it may have been an April Fool’s [...]