Google Letting Viewers Skip Ads
Your not dreaming. Google are testing out an option that lets you (the viewer) click a link to skip the preroll ads and jump straight to the video stream! Amazing to think that the one thing everyone hates, but is used to can be avoided.
Google who own Youtube have launched testing on these skippable advertisments as a way to test new advertising methods. Unfortunately only a small selection of videos will have this option and of course they may stop it altogether reports Mediapost.
What possible reason you may ask would the content providers have to allow skipping though? well, they want to know who skips the ads rather than what ads are skipped. And the test can determine at what point in the ad it gets skipped.
Googles’ goal might be to create a new advertising model to replace, or at least augment, pre-roll ads, overlays, and traditional display ads, says MediaPost.
“We’re already down that road with promoted videos,” Phil Farhi, a product manager at Googles’ YouTube, told MediaPost. “We see the ability to skip ads as another form of engagement.”
Testing ad formats is nothing new for the video Goliath, in June it tested a model that let users choose whether to watch a long pre-roll or several shorter instream “commercials” during selected long-form videos.
At the time, Farhi said the test would run for several months and be part of a general ad-testing mix the company was using to attempt to monetize the more than 30 billion videos it streams each month.
“We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube,” Farhi said. “And we think giving users a say in the process helps our efforts.”
Oh well. I thought i was imagining having an ad free online experience. Although when everyone starts charging to view maybe they will be kind enough to remove them for us.
Read full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117200
Incoming TV searches:
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It will be interesting to see how this plays out. I thought the point of having video content these days was for the ad money?
yeah.. tats a good thing to do …. get rid of those ads…. kind’a disturbing …
Having an ad free online experience would be great but most sites these days come with lots of new advertising models. Google letting viewers skip ads is an excellent option.
Well that’s awesome news. Think that everyone are just sick and tired of those pointless and dumb ads. A huge plus to Google. Hope other will do the same thing.