Cable TV giant Comcast look set to release a new package allowing the user access to both TV and online content via the same set-top box. The service, currently under a working title of Xcalibur, would offer subscribers with the set-box, and the opportunity to view certain web videos and search for shows that are live, on-demand, or recorded

The hardware is currently being trialled with customers of Comcast in Augusta (GA), while the service is being recognised by many as a genuine challenger in this multi-purpose set-box market to powerhouses Google and Apple, who each have their own ’TV’ products that are currently selling well enough to convince subscribers to do away with regular cable TV subscriptions in favour of the additional online content.

Xcalibur seems to be limited compared to its rivals from initial comments by reviewers, especially in the web browsing department, but due to it only being a testing stage, it is possible that Comcast could increase the potential of their service if it is seen as a popular option.

A spokeswoman said of the current plans: “We are testing many technological approaches to understand how best to meet consumer interests, and this small trial is one of those experiments.”

Comcast’s project has been in progress for just over a year now, and is looking to combine regular cable TV programming methods with an Internet connection for the add-ons, as opposed to the web-dominated competition. New IP technology could to be a critical factor in Xcalibur’s development and success compared to its rivals, an independant review has said. This project will need to be a breakthrough for Comcast, as with the current development of Internet TV’s, they stand a real fear of losing footing in the market, and their status as one of the major cable TV providers in the US could be affected if they do not make a move soon.

Will the move make Apple and Google look worryingly over their shoulders, doubtful as they – especially Apple have the pay market sewn up and Google TV will be mainly free (we think). However, watch this space.