Google Advertising on TV! They must have too much money
The mighty Google have begun a new advertising campaign across the TV networks in the US in a bid to promote their web browser Chrome.
Google have always avoided this route of advertising in the past, preffering to become world famous down to word of mouth. It however wants the Chrome application to compete with Microsofts internet explorer. And the impact of Chrome thus far has not been that impressive.
The statistics show that in the internet browser wars, explorer has 66% of the browsing market. Firefox has 22%, Safari comes in third with 8%.
That leaves poor old chrome sitting on a 1.4% share, although thats not so bad for a program barely just launched.
In a statement Google commented:-
“After releasing this video on the web, we got lots of positive feedback and thoughtful comments. We designed a Google TV Ads campaign which we hope will raise awareness of our browser. We are excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”
The ad in question is suitably surreal. Has no voice over guy booming buy Google Chrome and only mentions what its advertising right at the end.
Lasting for 30 seconds, the ad shows some childrens bricks in a tray knocked out in a breakout style game by a ball which is the chrome logo. Leaving behind a representation of the Chrome browser.
Origionally the video was made as a Youtube only video, but proved so popular that Google decided the world needs to see it.
What next though, advertising Youtube services on traditional TV? Not such a bad idea, although the networks might not be so happy to make the transition of its dwindling viewers to internet TV quicker.
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Ya I have heard about it. Google is very desperate to promote their web browaser Chrome as much as possible. I am sure that if everything goes out as Google wants, then in days to cme they might overpower the other web browser.
google definitely has too much money!! i have used google chrome and i dont find it any better than the other browsers.
Google chrome with statistics of 1.3% is unbelievable, I suppose it’s not a matter of Google having too much money. They are trying to promote a good browser. Chrome is lightning fast compared to other browsers. With Google advertising on TV for the first time, let’s see how things turn out in the days to come!