The most annoying advert series of the first half of 2012 was turned around into self-parody by its second half, with famous faces from the UK region all looking to eliminate loud and proud insurance comparison mascot Gio Compario from existence. This has seen a number of the advert series guest stars come up with creative ways to try and persuade the ‘Go Compare’ opera singer to stop annoying people, though the latest one may be the most creative method yet in the company’s ‘Saving the Nation’ campaign.
The latest advert sees Professor Stephen Hawking feature, putting to good use his knowledge of mathematics and physics to summon a black hole directly into the singer’s path.
The minute-long commercial involves Hawking giving a lecture to announce his discovery, and when asked how he will apply his knowledge, the professor laughs after the Gio Compario character – who was harassing a couple in the street with his trademark song, is sucked backwards into the newly-created black hole.
70-year-old Professor Hawking, who works by day as the ‘director of research’ at the Centre for Theoretical Cosmology in Cambridge (England), noted of his involvement in the Go Compare campaign: “I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio. I hope the public find it as funny as I did.”
Gio Compario (played by opera singer Wynne Evans) is fast becoming a ’Roadrunner’-style character in his survival instinct, having so far withstood a ‘controversial’ attack by rocket launcher (from former tennis player and Question Of Sport presenter Sue Barker), being winded by a strong football to the stomach (from former football player and current England under-21 coach Stuart Pearce), an animal net trap (set up by survival expert Ray Mears), and a form of intensive underground ‘dance torture therapy’ (from dancer Louie Spence). What are the odds of him coming back for more after experiencing something that is famed for sucking anything it touches into non-existence?
He has previously featured as a guest star on The Big Bang Theory, a guest voice on The Simpsons and Futurama, and as a narrator for the 2012 Paralympic Games Opening Ceremony, but is this advert, regardless of his lifetime of work in understanding progress and space, his most significant contribution to society? Judge for yourself below: