FX Add An O For UK Market In 2013

UK-based general entertainment channel FX (itself based on the Fox-owned cable channel of the same name in America), offering the region broadcasts of American series such as The Walking Dead and Dexter, is soon set to take on a slightly altered identity, after they revealed their intention to change their name to FOX in 2013, when they will also be bringing in a number of ‘new shows’ to the schedule.

Revealed by FOX International Channels, it is believed that the rebranding is likely to be one that gives the channel more instant appeal while retaining similarity to the old name, and potentially bringing it closer in line with some of the American network’s other international ventures.

Having increased their ratings over the past few years with their rights to a range of American series including NCIS, True Blood, American Dad!, and Family Guy, satellite and cable channel ‘FOX’ will now be looking to build on their success by adding a slate of new programming to the roster, said to include new Louis CK sitcom Louie, and comedy shows Men at Work  and The Increasingly Poor Decisions of Todd Margaret (starring Jon Hamm and Sharon Horgan), along with the future implementation of new show Da Vinci’s Demons in 2013.

The FX channel is most notable for its involvement on Sky’s EPG, as the satellite broadcaster’s ‘director of channels & operations’ Jon Simkin noted: “FX is a channel that our customers value and we are confident they will continue to respond to the high-quality range of US drama and comedy as it becomes FOX. We’re delighted to also offer our customers FOX on the move through Sky Go and on demand.”

FIC’s EVP of European content Jason Thorp added: “FOX has always been behind the spirit and success of FX. Now is the time for us to reward viewers by adding even more unmissable new content under a brand name recognised globally for delivering smart entertainment with an edge.”

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