Flash Streaming Coming To Apple Devices

Apple and Flash have never gone well together, and many had given up any hope of running flash apps and streaming on any Apple device. But out of the blue, Adobe have revealed all about their new packages that will finally get flash on iPad, iPhone and iPod devices. Well, kind of.

Flash streaming may come to iPad

There has long been an air of animosity between Apple and Adobe after Apple basically killed off any flash based websites and videos from running on it’s products. Apple claim that flash is too memory and power intensive, whilst Adobe say that Apple are protecting their revenue.

Adobe revealed the Flash Media Server 4.5 and Adobe Flash Access 3.0 products in Amsterdam at the IBC trade show, which takes flash files and converts them to an Apple compatible format called Http Live Streaming.

The cost to publishers is a rather large $4,500 to convert their flash files, and it will mean Apple loses it’s tight control, effectively allowing publishers to run Flash video on iOS devices.

The Adobe press release says, “Flash Media Server 4.5 allows publishers to stream Flash content to iOS devices, which means support within the iOS Safari browser is not required. Instead of relying on a device’s processor to render the stream, which often degrades battery life and slows a device down, Adobe’s Flash Media Server 4.5 does all the legwork.”

‘Adobe has a deep heritage in providing video solutions for delivering content online and on-device. With Flash Media Server 4.5 and Flash Access 3.0, we’re enabling businesses to reach more customers and more devices, helping them increase the impact of video experiences, enhance their brands and ultimately, drive business success,’ Adobe’s press release reads.

‘On-demand Stream Packaging eliminates the need to prepare and protect assets ahead of time,’ says Adobe, ‘reducing complexity and storage costs and simplifying publishing for businesses so they can use one set of source video to reach multiple downstream devices.’

So is this a sneaky trick by Adobe? Not according to Adobe, Communications Manager Andy Sommer insists it is all, “completely above board.” He continued, “There is nothing that Apple could have a concern about with this product.”

Far from being a devious move, the system has been around for years, “Http Live Streaming is not a format. Flash Media Server 4.5 is not a workaround and has not snuck in the back door,” he said. “It’s a perfectly legitimate product that has been around for many years and the majority of videos on the web are published through FMS such as on sites like YouTube, Hulu.”

Adobe say that the product is aimed at content creators such as news publishers and film studios rather than end users, but it will be us end users that finally get flash on our Apple products.

Web designer and movie watcher geek

delboy

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