The inevitable Merging of the traditional tv and the internet has not been lost on Google. Already taking a hold over every market on earth, they have yet to enter the tv or online tv market. But now they have partnered with Dish Network, and are trialling a new search service that makes finding your tv shows from both the internet and tv much easier.

Google have started to integrate its search technology to your television set in partnership with satellite television provider Dish (DISH). The new system will run from a set-top boxe incorporating custom software letting users search for shows and content from online sources.

They (Google) will not get much help from the cable networks who will be wary after seeing Google make a big impact into the mobile phone industry with the Android operating system. Android has done well gaining market share, which poses a threat to other handset OSs. Android is now being pushed as software for TV set-top boxes.

But is a Google search service needed? The market is already crowded and existing Cable and iptv delivered products have their own programming guides and software which do the job perfectly. Could it be that Google are trying to take over a market that doesnt need its search services.

Incoming TV searches:

internet, soplite channel feed, soplite, channel feed soplite, soplite channels, soplite channel feed url, soplite feed url

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