The Figures Show That Online TV Is Booming
The rise of internet streamed movies, videos and tv shows no signs of slowing according to the stats for December 09. Although we have already reported on the breakthrough by Netflix in joining the top 20, the overall figures show that online tv is booming.
The figures from ComScore show that for the month of December 178 million (87% of the market) internet users from within the US viewed online streaming and viewed more than 33 billion videos (around 187 per person). The time spent watching has risen as well with the average viewing time now 4.1 minutes (3.5 minutes Dec 08).
Online Streams Rising
No surprises that the dominant Google Sites continued to rank as the top US video property in December, showing over 13 billion videos, with YouTube.com accounting for around 99% of all videos viewed (does anyone watch Google videos?). Each of the 136 million viewers of YouTube watched on averaged 97 videos each.
Hulu came in second position showing over 1 billion videos watched which is a record high for the site. But still its market share is in the low figures with just 3%. Microsoft Sites ranked third with 561 million (1.7%), followed by Fox Interactive Media with 551 million (1.7%) and Yahoo properties with 539 million (1.6%).
With viewer numbers and loyalty like that it’s really no wonder Google is trying to shape YouTube into a site which can turn a profit, be it from movie rentals, a TV subscription service, or better advertising options.
With Hulu looking at introducing pay to view options this year, it could have an impact on the growing figures. Which may be taking into account when they decide whats going to be left for free viewers.
The monster figures from YouTube shows why it wants in on the pay to watch market as well. If it could just convert a tiny percentage of its visitors they would make some serious money.
The figures show that watching streams via the internet is snowballing and all the new devices coming onto market built for online tv. It will soon be a part of everyones life, not just us computer geeks.
Related posts:
- Online TV And Video Viewing Figures Rocket
- Internet TV on The Rise Again As US Figures Skyrocket
- Hulu And Youtube Get Record Viewing Figures
- Hulu Showing Record Viewing Figures For October
- December sees a massive surge in online TV viewing
[...] rankings for January 2010 fell by about 2.5%. Video views were 32.4 billion in January compared to 33.2 billion for December. Comscore know their [...]
[...] and American Life Project has discovered that virtually three quarters of the population in America use the internet to watch online media.have used the Internet to watch one or more of the following: video clips, TV shows, movies and [...]
I don’t have internet on my home ,
may I find a devices for my laptop and use that out internet to have online tv ?