FIFA World Cup Set To Attract Huge Ratings
Alongside the Olympic Games, the FIFA World Cup holds the honour of being one of the most popular sporting events in the world, reflected by a number of statistics. The Final of the 2010 edition, held in South Africa, takes place on Sunday, and will be contested by the national football teams of Spain and Holland, and it is fair to say that the eyes of the world will certainly be fixed on this match.
The last FIFA World Cup Final, in 2006 in Germany, had an estimated worldwide television audience of over 715 million, as Italy beat France in a penalty-shootout after a 1-1 draw. This figure is more than 7 times larger than the number who watched the largest event in american football/gridiron, the Super Bowl, which had a global audience of 106 million during the 2010 edition.
Thw World Cup is also being streamed around the world with a record number of matches being streamed and being shown in the US on Both ESPN and ABC.
With television rights being sold for a total of $3.4Billion to 376 channels in 214 different countries, everything seems to be in place for the high figure of the 2006 Final to rise again, and with online broadcasters set to show more streams than ever before, it might only be possible to miss Sunday’s match if you tried to…
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[...] the glory in the the 2010 FIFA World Cup, but online broadcasters are basking in the glory of attracting record audiences with their live streams of this year’s football tournament. With the use of online viewing even [...]