Facebook Plan Move For YouTube Vevo Contract

Facebook are reportedly in talks with online music video market leaders VEVO, in a move which could allow the social networking giant to steal the official video hosting contract from current holders YouTube.

Internal sources claim that the talks, which are in the preliminary stages at the moment, would allow Facebook to take over the external hosting rights of VEVO videos as of 2013, with the YouTube deal set to run out at the end of this year.

VEVO, who are a service run between music production companies Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media (with non-shareholders EMI providing content), have an archive of 45,000 music videos, with its YouTube page supplying many of the most popular videos on the entire site (such as music videos of Lady Gaga or Justin Bieber songs), even if the VEVO page itself might not be visited as frequently as searching for the individual clips.

It would be a big blow to YouTube were they to lose out on the hosting rights, but an equally big boost to Facebook, who recently launched new updates that specifically help music fans to listen to and view music videos with their friends in a more integrated system.

Current rights held for Facebook’s new ‘listen with friends’ feature include Rdio, Spotify, and MOG, but adding an even bigger name such as VEVO to the list would be a massive coup for a service looking to enter a new market. Will YouTube manage to keep hold of one of their prized possessions, or is it Facebook that are set for a surge up the online video charts?

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Steve Sanger

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