Euronews, the pan-European news network that airs in a range of territories worldwide, has revealed their intention to offer literal snippets of the latest headlines to viewers through social networking site Twitter, and in particular their ‘mini-video’ platform Vine.
The new iPhone-based service has a limit of six-second videos to be embedded on a Twitter feed, but the broadcasters claim that is all they need to turn the controversial new feature into a ‘genuine news source’.
Vine had begun life in trouble when users promptly took advantage of the sharing service’s unfiltered video upload system to display inappropriate content, though Euronews’ platform will be much ‘cleaner’, offering clips through ‘#EuronewsVineOfTheDay’ on the @euronews Twitter feed, one a day based on the day’s biggest story.
The broadcaster claim that they intend to ‘grab viewers’ attention’ with the bite-sized clips, as their ‘director of product marketing & innovation’ Damien Marchi summarised: “Rather than using Vine as a promotional tool, we decided to use this new format to offer a genuine news service for our subscribers and give them the unique perspective of our newsroom on the latest events. Vine has a great viral potential but to succeed with it one must be concise and pertinent.
“As Euronews celebrates its 20th anniversary this year, this world first demonstrates our commitment to developing digital media and fits in with our strategy of making Europe’s top news service available on all devices and platforms, by delivering the right content to the right place at the right time.”
Euronews have already uploaded test footage to Twitter ahead of the full launch (‘covering’ the recent stories of the metor landing in Russia, and Barack Obama discussing the USA’s attempts to end the war in Afghanistan). With a new age limit (of 17) and vetting procedures in place, will Vine be able to recover from a shaky reputation through reputable (but short) news broadcasting?