Euronews Gets Connected With Smart TV Deals
French international news network Euronews has revealed that they have agreed carriage rights with a number of big-name TV manufacturers, in an effort to expand their level of operation on connected TV’s.
The channel, which is available in the UK on high-profile pay TV services such as Sky and Virgin Media, as well as a free online streaming service, which helps it to reach an estimated 14.1m monthly viewers Europe-wide, making it (behind Sky News) the second-most popular news channel on the continent.
The headline deal for Euronews will be with Samsung, where the company’s ‘Smart TV’ will feature an ‘app’ from the broadcaster. This app will be available across the European market, and will begin by offering on-demand viewing options on four key programmes of the network (News, Le Mag, Cinema and No Comment). Fellow electronics companies (Toshiba and LG) have signed on to receive the same sort of service via an app.
These deals are likely to be put into action across the next few months, where it will join similar Euronews IPTV services that already featured on Philips and Panasonic platforms.
An official statement from Euronews was issued: “These key partnership agreements mark an important phase in the international news channel’s progression in brand deployment. The strategy was presented at the beginning of 2011 during a European tour and will be significantly reinforced in 2012. This also represents new opportunities for the channel’s advertisers with new spots and new target audiences, both globally and locally. Euronews is currently under discussion with all major world manufacturers of connected TVs and will specify new partnerships in upcoming communications.”
While the Euronews channel is notable for its wide reach (over 150 countries and territories in 11 different languages), the clear focus for this new smart TV app is the continent it most prominently features. Could this development help them gain continental ratings?
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