Now the third and probably least notable part of the BT Sport triangle of channels, ESPN UK appear to be happy to continue their newf0und status as a support act, as they launched a subdued sports news and info app for the UK market.
A fortnight into taking on a guise of being BT Sport’s primary home of American sporting events such as Major League Baseball, ESPN have announced a relaunch of their official app for UK users, with the popular free ‘ESPN Goals’ service now defunct on account of a transferral of key rights (with subscription online newspaper The Sun+ claiming ESPN Goals’ formerly free ‘instant Barclays Premier League goals’ service), and the update containing a more generalised view similar to its American counterpart (pictured).
Available on iOS and Android platforms, the mobile app offers users a source of: “quick, easy, personalised access to all the latest in sport”, containing news, video, scores, updates, and analysis, with content from ESPN’s UK and USA websites, along with sport-specific services such as ESPNFC and ESPNcricinfo. It is also noted that the ‘single consolidated feed’ can be customised, with advertising set to become intergrated into the service to match such filters (including by ‘type of content’, and by sports, leagues, or teams).
Charly Classen, the ‘senior director of commercial, digital and marketing’ at ESPN, summarised: “The new ESPN app builds on the personal nature of sports and how fans use their mobiles and tablets and is a true innovation in the UK mobile market enabling fans to feed their need to have their finger on the pulse of sport. The app combines ESPN’s unmatched collection of digital sports content and empowers the fan to consume the sports and teams they are interested in – and the type of content they prefer, whether that is scores, a traditional story, video or Twitter.”
The app was developed by ESPN alongside LBI and NETCO Sports, and will be aiming to provide a wider service to make up for the lack of ‘Goals’ in their name, but will its formerly strong userbase see it that way?