The campaigning by Netflix has paid off, especially for original series House of Cards. The online only TV show has picked up a top Emmy nomination making history for online TV.
House of Cards, got the nomination in the best drama category,as well as nods for the performances of two of the stars and husband and wife in the show, Kevin Spacey and Robin Wright. The internet TV show joins heavyweight rival shows Breaking Bad, Downton Abbey, Game of Thrones, Homeland, and Mad Men for the honors.
In total Netflix received 14 nominations including the performance of Jason Bateman in the rebooted Arrested Development, and Horror show Hemlock Grove also received nominations in two minor categories.
Speaking for Netflix, CEO Ted Sarandos said, “We are thrilled beyond belief. Change comes very slow, but Emmy voters recognized that great television is great television, and they didn’t pay attention to how it got there. It really validates Internet television as a viable form of the highest-quality entertainment.”
And recognition by TV’s top honors has cemented its status as a new entertainment rival, not only for moldy movies and TV reruns, but also for quality scripted programming with budgets that match the largest on TV.The complete list of nominations can be seen here.
The move comes after a 2008 change of the rules by the Academy of Television Arts and Sciences. They allowed content that wasn’t on TV to compete which opened the door to the internet TV original content.
Kevin Spacey, said of the nominations, “really, in many ways, [it’s] kind of a new paradigm.”
Even if they win no Emmy’s, Netflix which began showing old content and re-runs has morphed into a major threat to the broadcast networks, having the budget, creative freedom and new delivery methods to make them really sit up and take notice.