Music giant, EMI Music have revealed that they hyave struck a deal with Hulu, allowing free music concerts and videos to be streamed on the free tv website.

The deal makes EMI the first major music company offering concerts and music videos from its catalogue to Hulu viewers. The deal includes music content from artists on EMI’s labels including Virgin, Capitol and Blue Note, starts with exclusive content from Norah Jones, who releases new album The Fall this week.

“We think Hulu is an excellent, high-quality environment and a great place to connect with fans,” said EMI Music North America executive Ronn Werre. “We look forward to making more content available from other artists as well.

“We’re delighted to add Hulu to the growing number of platforms EMI is working with to give fans more of what they’re looking for,” Werre said.

Album, The Fall has Jones partnering up with a new set of collaborators, including Jacquire King, a noted producer and engineer who has worked with Kings of Leon, Tom Waits, and Modest Mouse among others. Jones enlisted several songwriting collaborators, including Ryan Adams and Okkervil River’s Will Sheff, as well as her frequent partner Jesse Harris. King also helped Jones put together a new group of musicians to perform on the album, including drummers Joey Waronker (Beck, R.E.M.) and James Gadson (Bill Withers), keyboardist James Poyser (Erykah Badu, Al Green), and guitarists Marc Ribot (Tom Waits, Elvis Costello) and Smokey Hormel (Johnny Cash, Joe Strummer).

EMI have for some time had an official channel on Youtube, this deal marks its first foray into new video websites.

Hulu, a joint venture between News Corp., NBC Universal and The Walt Disney Co., is a fast-growing video site featuring full-length television shows and movies.

EMI Music have several labels in their repertoire including Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone and Virgin.

Although Hulu is currently available to US viewers only, it has plans to stream content across the world.

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