In a bold move, ABC of Australia aired the new Doctor Who series on its iView online tv player before tv broadcast. The result was that the online version had an audience of 112,000 which was the online tv portals largest audience for a show.

The traditional television screening happened 2 days after the online event and attracted an audience of 1.03 million, this was ten times more than the iView figures but according to ABC TV director Kim Dalton it proves that the audience wants TV episodes online.

The iView service which  similar to iplayer in the UK delivers catch up tv from the public broadcast network and is planning to premiere more content online first. Currently the online tv system can be used on a pc, games consoles and on new internet connected tv sets.

See a complete lineup of Australian catch up tv services.

Although the online service achieved a tenth of traditional tv audience, it is still a high number for internet tv and shows that the future lies online and anytime tv.

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