Watch TV or surf the net?? Hmmm its a tough one for me but did you know a new IDC study Link here has found that the Internet wins with an average of 32.7 hours/week compared to watching television at 16.4 hours. This also compares well with the good old printed matter, reading newspapers and magazines came out at 3.9 hours.

“The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media,” said Karsten Weide, program director, Digital Media and Entertainment at IDC. “This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.”

Interestingly the study shows that people tend to use the media they are accustomed to and grew up with. The older the respondents, the more they consume TV, newspapers, and magazines whilst the younger they are, the more the Internet gets used.

This trend seems to be only going one way as the internet grows and diversifies. As Internet usage becomes more more advanced with mobile pc’s, laptops, and ever evolving mobile phones all using WiFi to have unlimited and constant access to the Internet.

So do you spend more time in front of the TV or surfing the net?

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