Rumors abound that the great Hulu is about to become a pay-to-view service and according to Disney Executive Vice President Kevin Mayer, its officially been confirmed and they will charge for viewing in the future.

He said that the currently free-to-view tv website will offer a pay service in the future of probably premium content, but gave no firm details. The good news though is that the current ad-supported format will continue, but the new service may come in the form of a monthly subscription, a pay-per-download costs or even a rent per stream option.

“I think we ultimately should and will have a hybrid approach,” said Mayer.

This follows hot on the heels of  YouTube recently introding a movie rental option on their video website.

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