The US is experiencing a massive spurt in the number of online TV and video streaming viewers. Comscore have released details of the December 2008 ‘comScore Video Metrix’ showing a massive rise in internet tv viewing amongst US viewers. A mammoth 14.3 billiobn streams were watched from websites such as Youtube (49% of viewers) Fox, Yahoo, Viacom and Hulu.

The rise from November 2008 was an amazing 13% in one month. Youtube in particular has increased in popularity showing 5.9 billion videos watched. Fox Interactive came in second showing 445 million videos (3.1%), then came Yahoo showing 330 million (2.3%) and Viacom who managed to show 291 million (2.0% market share). Hulu managed to rank in a dissapointing 5th position with 241 million videos watched, although this was a 6% rise over it’s November stats.

Interestingly though, Hulu managed to come first in duration of watching streams with an average view time of over 10 minutes per viewer. YouTube managed an average view time of only 59 seconds.

IF you love your stats then you will also be interested in knowing that in the US, around 150 million viewers saw on average – 96 videos each in December 2008.

More interesting facts that emerged from the report:-

* 78.5% of the US Internet users watched videos.
* On average each internet tv user saw 309 minutes of video (over 5 hours each).
* 98.9 million Youtube users saw 5.9 billion videos (59.2 videos for each user).
* 48.7 million users saw 367 million videos on MySpace (7.6 videos for each user).
* The duration of the average video stream was 3.2 minutes.
* Hulu won the duration test with an average of 10.1 minutes, which came out longer than any of its top ten rivals.

Youtube still reigns supreme, with an astonishing 2 out of every viewer going to their website. There flaw is in the fact that viewers dont seem to stay that long and this is where Hulu wins out.

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

Matt

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