MTV have reportedly axed their long-standing reality TV dance contest America’s Best Dance Crew, with the Randy Jackson (American Idol)-produced show set to not run into an eighth series due to low ratings.
The series, presented by Mario Lopez (now of The X Factor) focuses on hip-hop dance troupes (judged by industry personalities including JC Chasez and Lil Mama) competing each season for a $100,000 cash prize and the ‘ABDC’ title, and in its first season in 2008 drew average weekly audiences of 2.7 million viewers to MTV.
However, it appears that the strong run of form for the show is now over, with less than a million making up the average viewership for season seven, and a failure to attract enough people in the crucial ’12-34′ demographic for the network was seen as the final straw in deciding the future of the series.
A new statement regarding the cancellation by MTV read: “We are grateful to Randy Jackson and [production studio] Warner Horizon for having brought our audience seven amazing seasons of dance… and look forward to more successful and dynamic entertaining collaborations in the future.”
While there will probably be plenty of similar shows waiting around the corner to fill the ‘gap’ in the market, does the cancellation of America’s Best Dance Crew prove that the singing/dancing talent show TV format is not a guaranteed trigger of ratings success?