US cable company Cox Communications are taking a leaf from other cable companies such as Time Warner by releasing a live TV streaming app for iPad users. The only proviso is that viewers can only stream the TV within their own home.

The Live TV app called TV connect is currently for iPad only and can be downloaded free from the app Store. Subscribers then need to go through a verification process, and can then stream around 35 channels from their tablet as well as an on-screen TV guide.

Cox customers will need to be subscribed to the Cox Preferred, Premium or Ultimate package and the High Speed Internet service,  and also have a DOCSIS modem to get the streaming. Cox said in a statement, “The TV Connect application will continue to evolve and expand, adding even more value to our services while adding convenience through convergence.”

Many cable companies allow similar streaming via a ‘second screen’ at the subscribers household, Comcast, Time Warner, Cablevision and DirectTV have all launched live TV streaming apps for the iPad.

Cox had previously launched a rather lame Mobile Connect app for iPad, iPhone and Android devices that let subscribers manage DVR recordings and telephone services. This one is obviously much better but still does’nt deliver what subscribers really want, streaming access anywhere and downloadable content. The app can be downloaded from the app store.

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