Cord Cutters Abandon Cable And Move Online
Online tv has always promised to offer the variety and choice of cable but without the cost, and many agree. The Convergence Consulting Group from Toronto have revealed in a new study that in 2009 – 800,000 viewers dumped cable television and moved to watching tv online.
Cord cutters heading online
Now that number, whilst pretty big – is still a drop in the ocean (less than 1%) compared to the number of cable subscribers (300,000,000). However, it could be the start of a big shift as viewers get accustomed to online tv from sites such as Netflix and Hulu amongst the many online tv websites available. They also estimate that those numbers could rise to as much as 1.6 million next year.
More viewers are discovering that with internet TV, every show is available to view online without the big monthly bills, and on demand. It’s not all bad news for cable companies though, new cable subscribers are actually rising from 1.46 million in 2008 to over 2 million in 2009. Even with the exodus from cable to online, they are replaced with new subscibers at a ratio of over 2-to-1. The signs though are that as internet tv becomes more established and mainstream, this could be a big problem.
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