Consumers Want Interactive TV Says Survey
Everyone wants internet on tv
When it comes to your television set, sitting in the corner showing shows and movies is not enough anymore. In agreement with the current flood of web enabled tv’s, consumers now expect their tv to do more, so says a survey by FourthWall Media, a developer of interactive TV applications and advertising solutions.
The survey of 500 tv viewers aged between 13-65 showed that 89% wanted interactive television apps running on the home tv, and the rest saying they are very interested in the apps. Interestingly respondents were interested not just in the tv content but also the commercials. 73% said they would like to see an app which lets them request additional information about a company or product after watching an ad, women showed a stronger interest in this, being the shopaholics they are.
Ellen Dudar, FourthWall’s chief product officer said:- “This survey reveals that TV watchers, men, women, young, old — from all across the country are excited about interactive television,”
The survey also revealed:-
Females, and moreso aged over 30, were among the most interested in interactive TV applications, as 57% of females surveyed “strongly agree” that these applications make television watching more convenient.
20% of respondents feel their TVs are “personalized” to their own needs and tastes, compared with 81% who said their computers were nicely customised.
Of the 82% of TV viewers who say they surf the web on PCs while also watching TV, 31% said they would spend less time using computers if they had access to these applications on TV.
The top three apps that TV viewers said they were “very interested” in were an interactive weather application (52%), followed by local news and information (47%) and caller ID on TV (44%).
The highest proportion of respondents (37%) said they would use a Yellow Pages on TV app to look up the phone number of a restaurant to make a dinner reservation, compared with 34% who said they would use the Web.
This is good news for internet connected tv, so long as they give users access to the web rather than restrict them to a handful of apps.
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It’s amazing how quickly technology is coming along, it won’t be too long before there simply is no difference between a PC and a TV. One and the same