Comscore Video Data Shows Hulu Viewers Flatlining

Comscore have online viewing figures for April

Latest data from ComScore is out for the month of April. Results are very unsurprising with Youtube blowing everyone else away and Hulu in second. However the results also show that Hulu’s growth line has flattened out, and the viewer numbers are sticking around the same figure of 900 million – 1billion.

YouTube took pretty much the whole audience for Google and is on the rise again. Google video views online grew to 13.09 billion (43.2% of total videos viewed). That compares with a 41.8% share in March. Since buying YouTube several years ago for $1.65 billion, Google has been searching for ways to make it a profitable business and add more licensed content.

Hulu came in second with 958.2 million views, equivalent to a 3.2% share. The average Hulu viewer viewed 24.7 videos, totaling 2.5 hours of video each. However since November Hulu traffic has stayed pretty static, but as they are just turning a profit the company owned by News Corp, Fox, Disney, ABC and NBC also say they are on target to double revenue in 2010 from the $100 million it in 2009. So they can still probably sleep at night.

Elsewhere, Microsoft drew in 643.7 million views, or a 2.1% share, similar numbers to last month. Other stats show that in total the web users viewed 30.32 billion videos in the US alone, and around 83.5% of web users watched some form of online video for April.

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This entry was posted on Wednesday, June 2nd, 2010 at 2:11 pm and is filed under Internet TV Websites, Internet TV news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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