After seeing viewing numbers continually rise, the online video market has had a downward blip for January 2010. The figures from comScore video metrix service and hot off the press, show that the US online video rankings for January 2010 fell by about 2.5%. Video views were 32.4 billion in January compared to 33.2 billion for December.

After several months of online video numbers constantly rising and Comscore declaring that the market was “showing no signs of slowing down in growth”, the slowdown has come. Google properties (ie. Youtube) must be getting bored sitting at the top constantly, but they still are with 12.8 billion video streamed.

Although remaining in second place, Hulu must be a little dissapointed after getting around a billion views last year. The top catch up tv website dropped down to a still pretty substantial 903 million views. To those that a, the viewing numbers for January 2009 were up over December 2008.  Interestingly though, the average Hulu viewer watched 23.5 videos during the month, which is a record high for the site.

Microsoft video sites completed the third position followed by Yahoo. Fox Interactive Media dropped from 4th position to 6th and views dropped from 550 million December to 293 million in January, a fall of about 47%.

So is this the start of a decline in online tv? Not a chance, its a blip. Already we know that next months figures will be high simply due to the number of online viewers watching the Olympics last month. And when you compare this January to last, video views are still up 119%. The future is internet tv and a blip sure wont change that.

Related News:

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3. The Figures Show That Online TV Is Booming
4. Online TV And Video Viewing Figures Rocket
5. BBC iPlayer Smashes Viewing Figures For January