Comcast, the leading US cable company has revealed that it will offer existing subscribers tv and movie streams straight to their mobile phones.

Comcast Corp unveiled the plans on Wednesday and revealed users can watch their favorite TV shows on mobile devices using its new wireless Internet service. This follows on from Comcast launching its OnDemand online tv service.

Comcast CFO Michael Angelakis said it would eventually allow its cable television subscribers to watch shows via the Web at no extra cost. This would also be open to cell phones via a mobile browser, or potentially as applications on devices like iPhone or BlackBerry smartphones. Angelakis also said he could envision the company’s On Demand video service having a wireless component in the future.

Comcast’s new mobile streams will be send via WiMax, as Comcast and other cable companies have invested in Clearwire and its 4G networks. Comcast have recently started rolling out its wireless Internet services in various US cities as part of a joint venture with WiMax user Clearwire Corp.

As more consumers increasingly expect to be able to watch video on their home personal computers and on wireless devices such as Apple Inc’s iPod and iPhone, cable companies are seeking ways to ensure they do not lose subscribers to free or cheaper On Demand Web services.

Instead the cable companies are collaborating with content providers to let paying TV subscribers watch shows instantly via the Web at no extra charge.

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