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Comcast Giving Advertising Blitz To Fancast Online TV Portal

Lets be honest, when it comes to watching TV shows on the internet, there is really only one choice and that is Hulu. They became so popular not just because of the top quality content, but also thanks to its big advertising campaign during the Super Bowl which saw a 33% jump in viewers.

fancast

Now, Fancast owned by cable giant Comcast, wants everyone to know that they are here too. So they have launched a nationwide advertising campaign which is known by the name of ‘See It For Yourself’. The campaign both online and off is aiming to give Hulu a bloody nose.

The website Fancast shows tv streams of hit shows including CSI Miami, Gilligan’s Island and NCIS amongst over 10000 hours of tv shows and movie streams. Aggregating content from NBC and Fox networks amongst many.

The 13 week long advertising blitz will include prime time ads and is an obvious assault on Hulu who they want to compete with a lot more, but targeted at a different kind of audience.

The Fancast TV ads will appear on national cable, incuding Comcast-owned networks such as E! and Style, but also others, such as Bravo, SoapNet, Lifetime and MTV.

Fancast is a major component of Comcast’s digital strategy, and is the platform for its “TV Everywhere” project which is starting to hit top gear in the promotion stakes. It looks like the online tv wars are hotting up. Over to you Hulu.

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it
Matt
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This entry was posted on Thursday, September 24th, 2009 at 10:58 am and is filed under catch up tv, Full Episodes, Internet TV Explained, Internet TV news, Internet TV Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Comcast Giving Advertising Blitz To Fancast Online TV Portal”

  1. Yes you are absolutely right about it. Hulu is certainly a top notch serial to hang out with. the popularity of it Hulu is increasin daily. I am too a big fan of it.

  2. Hulu is going to a big competitor for fancast. A reason I like hulu is because how they carry my favorite NBC Shows. Defiantly going to keep checking with fancast and see if they carry any show that hulu currently doesn’t have some shows that im interested in.

    Great post going to check out fancast asap

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