Tesco have, after a successful trial, launched their Free online TV service for all loyalty card holders. The Clubcard TV service allows anyone with a Tesco clubcard to access a range of streaming content on their PC.
And the content available to shoppers is not too shabby either. Tesco have inked deals with Warner Bros., Endemol, All3media, Dario Media, and Aardman amongst others.
Available to stream on the service will be titles such as The Shawshank Redemption, and The Assassination of Jesse James by the Coward Robert Ford. TV shows include The Only Way is Essex, Doc Martin, and The Real Hustle.
To access content, users just need to input their clubcard number on the Clubcard TV website. Currently only available on PC, Tesco plan to expand the service onto connected devices such as tablets, consoles, set-top boxes, and Smart TV’s.
The service was originally a free section of the Blinkbox service (also owned by Tesco), but the move and rebrand, along with some new content has turned it into a reward for shoppers to the retail giant. And if you don’t shop at Tesco’s? Don’t worry, you can still pick up a clubcard, so long as you’re in the UK.
Below is the Press Release announcing the launch:-
Tesco today launches Clubcard TV to its 16 million Clubcard customers.
Hundreds of movies and TV shows will be available to watch for free online from today, with content specifically tailored to family and kids.
Tesco is the first retailer in the UK to reward its customers with their own online movie and TV service. Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.
Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.”
“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”
The service has been developed by the team behind the Tesco movie and TV service blinkbox, with new movies and TV shows added all the time as the service evolves. Customers will have an opportunity to shape Clubcard TV by providing feedback both on content and additional features they would like to see added.
Clubcard TV is supported by targeted advertising based on users’ shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone.
Titles available for launch include the acclaimed Brad Pitt western The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.), The Shawshank Redemption (Daro Media) and the hit shows The Only Way is Essex (All3media), Doc Martin and The Real Hustle (DRG).
Kids’ content available from launch includes The Wind in the Willows movie (DCD Rights) starring Matt Lucas and The Care Bears and Strawberry Shortcake TV series from distributor American Greetings.
Jeffrey R. Schlesinger, President, Warner Bros. International Television Distribution, added: “Tesco has stepped up and made a financial commitment enabling them to license a selection of films for an exclusive short window sequenced between the traditional free TV windows. We are very pleased to have a new player in the competitive advertiser supported programming space.”
There are plans to extend the service to a range of devices including games consoles, tablets, Smart TVs, Blu-ray players and set top boxes.
Clubcard members can access the service by entering their 16-digit number and a few details including date of birth and postcode. Those without a Clubcard can apply here.