The biggest population in the world will be tuning into a new national online tv station next week. China Central Television (CCTV) will launch the new station known as CNTV.cn during the next few days. Industry insiders say the launch of the national Internet television station in China could have ramifications for the worldwide online tv industry.

Already in trial are two online video sites,  xiyou.cctv.com and bugu.cctv.com from CCTV. Xiyou.cctv.com is a video sharing website. Bugu.cctv.com provides video services including live online broadcasts, video on demand, and catch up tv services.

The National Internet television station is positioned to be a global, multilingual and multi-terminal platform. Based on video and audio interaction, it is characterized by both the Internet and a television station.

Online TV in China has become ever more popular as more viewers choose to view television on the net, youku.com, tudou.com and other video networks quickly became popular. Many television stations also started to join the competition. Apart from CCTV, Shanghai Media and Entertainment Group also launched an Internet television station – smgbb.cn, and Hunan Provincial Broadcasting and Television Bureau rebranded its new media business hunantv.com as tv.hunantv.com.

Industry insiders hold the view that CCTV has removed many obstacles through a series of measures before it launches the national Internet television station. In the recent crackdown on unhealthy content, a large number of websites that provide video downloading services were shut down.

Now i just need to practise on my Chinese to English translation and i’ll be all set.

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