Channel Five Catch Up Service Coming To PS3

Demand Five coming to Playstation

Channel Five is in discussions with Sony in order to create a player to allow PS3 owners to watch Channel Five’s catch up service Demand Five content.

When Channel Five are working with digital partners, they retain the commercial power, selling all forms of advertising around its content which is delivered in the Demand Five branded portal.

PS3 users can currently catch up with Channel Five programming through the PS3 browser, and around 3% of Demand Five’s online viewing is through the PS3, but a specific player will vastly improve the user and advertiser experience.

Demand Five was introduced to the Virgin Media platform last week. At the same time it was taken off the BT Vision platform.

Jonathan Lewis, head of digital at Channel Five, said: “it had already seen a huge spike in volume as a result of being moved onto the Virgin platform.”

Commercial discussions are ongoing between Channel Five and BT Vision and that the broadcaster hopes to return the service to BT Vision customers in due course.

On 1 November Channel Five relaunched Demand Five, integrating Demand Five with the portal website five.tv for the first time and bringing long and short term content together.

Lewis said: “Virgin is particularly important because of the number of homes it delivers. Obviously it is a different audience to the Sony Bravia, to SeeSaw or Facebook.”

In July Channel Five said it was planning to offer an iPhone app in the autumn at the same time as the launch of Demand Five. However, Lewis said the iPhone app has been put back to next year.

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