The Project Canvas idea which will  deliver TV streams plus internet based content to the home via a broadband connection is currently under review. The project being hailed as the next generation of TV, would supply tv-on-demand at no cost to the viewer, utilising freeview and freesat set-top boxes.

So why have  Channel 4 joined the deal now? They commented that they “believe Project Canvas is critical to the long-term future of subscription-free TV.”

Gill Pritchard, director of strategy at Channel 4, says:  “IPTV is set to become the next generation of TV and if Channel 4 is to continue to enhance its importance in a fully converged world it is key to be part of driving Project Canvas. We believe that Project Canvas is an important development that will bring considerable benefits to all viewers, increasing the accessibility of on-demand content for everyone, not just the technologically savvy.”

Channel Five joined the party earlier in the year which means that all UK terrestrial broadcasters are on board the Project Camelot train.

Project Canvas project director Richard Halton, says: “Project Canvas can help secure the future of free-to-air broadcasting, as well as create an opportunity for a wide range of public services and new commercial models to thrive through an open platform. We are delighted that Channel 4 have joined the project.“

Out of the major TV players, this just leaves Sky TV who attacked the BBC’s push to bring online TV from the PC into the living room, and called for the regulators to step in to prevent unfair competition. Of course some may say that Sky itself has a bit of a monopoly, but thats another post.

This entry was posted on Thursday, December 17th, 2009 at 2:39 pm and is filed under catch up tv, Internet TV news, Internet TV Software, Internet TV Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.