Lovefilm the internet TV service owned by Amazon, has revealed that content from UK network Channel 4, is heading to the on-demand service.
The deal means Lovefilm will have an ad-free 4oD section on their site, offering additional content than the catch-up service currently offers, such as full seasons of some shows.
Speaking about the deal, Jim Buckle, Managing Director at Lovefilm said, “Our TV offering has gone from strength to strength and this deal will bring even more iconic British content to the service. We’re proud to offer more diverse and exciting instant television programming to our members than any other subscription service.”
The deal comes at an opportune time, as Lovefilm have been shown to offer less streaming TV shows than bitter rival Netflix in the UK.
Speaking for Channel 4, Sarah Rose Director of Commercial and Business Development said, “We’re very proud of our rich archive of shows on 4oD and we’re delighted to find another platform for many of them on LoveFilm. Our growing mix of classic comedy, drama and documentary spanning 30 years of broadcasting, complements LoveFilm’s already diverse ranging of great programmes and films.”