UK television networks ITV and Channel 4 are making some serious cash from their online services and are predicted to rake in around £75m in advertising revenue from their online TV services by 2013. So says a report by analyst Screen Digest.

They are forecasting that ITV.com will see a growing return from current advertising revenue of £8.9m for the year 2008, and its impressive predicted 2009 figure which should hit £34m.

Similar growth is expected from its online rival Channel 4 with its 4oD service which is predicted grow by more than treble its advertising revenue, from £3m in 2008 to £9.3m in 2009, which will skyrocket to £75.2m in 2013.

The two internet tv services will out perform Channel Five’s Demand Five service, which is set to make £1.9m this year and expected to grow this to £17.2m by 2013.

Screen Digest estimated ITV.com’s share of online TV viewing for this year at 9.5%, ahead of Channel 4’s 7% and Five’s 1.9%. However, the commercial broadcasters’ services are dwarfed by the BBC’s 29.9% share of views.

ITV.com’s revenues doubled year on year to £10m for the first half of 2009. ITV had binned its targets which were to achieve £150m in digital revenues by 2012. This coincided with massive cuts to its digital businesses in March which saw 600 jobs cut and saw ITV’s profits tank , which culminated with the recent massive loss in the sale of Friends Reunited website which only made a £25m return from the cost of £120m only a year ago.

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

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