CBS Could Head Over To Hulu, Making It Catch Up TV Daddy

Its one thing hearing rumors about Hulu that are unsubstantiated, however we sit up and take notice when the CEO confirms it. Speaking at the Goldman Sachs media conference, CBS head Les Moonves dropped the bombshell that the network might bring its content over to catch up website Hulu.

This is a huge deal that would push Hulu further toward becoming the online place to go for on demand TV programming, causing constenation for Apple and the cable providers, and potentially offset the problem that a Comcast acquisition of NBC Universal could present to the site.

Hulu began life as a joint venture in 2007 between NBC and News Corp, who owns Fox. And in 2009, Disney had a stake and made ABC programming available. That left CBS as the only network to hold out.

YouTube is the main power in online video, and yet it still does not make a profit and does not have access to full TV programming. Veoh has some older TV shows, but it’s a thin and shallow collection.

Apple wants to become the main player of all types of media sales, and yet Hulu is already way more popular, at least if measured by traffic. It is not clear, though as to whether direct traffic from iOS devices would register or not.

With the main four networks providing content, Hulu would be the one stop shop for tv and video entertainment that was unavailable elsewhere.

Adding CBS to the Hulu armoury would be the equivalent of an instant speed boost to an F1 racing car. However, it looks like CBS will take there time on any decision. As Moonves has said, “Guess what? If we call up next week or in a couple months, they’ll accept our content.” Looks like they are gonna make Hulu sweat.

It is both unclear whether this deal will ever happen, and if it does, will they only add content to the Hulu Plus service? The announcment almost creates more questions than answers.

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delboy

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