Apple’s expansion of social media has urged it to include Tumblr once again. The new iTunes Tumblr page is currently promoting the “best of 2014″ in music, movies, TV and books. Each category features “best of” videos and ideal reblogging elements like shareable GIF’s, photos, quotes and other content.
Unconfirmed rumours tell that Apple is also an advertiser on Tumblr, although its new blog wasn’t visible on Tumblr’s ad units, nor its trending and sponsored posts.
The intention behind the new iTunes Tumblr blog is to have it be further shared by users. The blog has Facebook and Twitter buttons to share content on other media and options to reblog or “favourite” within Tumblr.
Apple has mixed with Tumblr once before, when promoting the launch of iPhone 5c early this year. It was reported that Apple was also advertising on the social media site at the time. All content on that site now seems to be removed but is still live at isee5c.tumblr.com.
A few months after hiring Musa Tariq, previous social media head at Nike and Burberry, an Instagram account for iTunes was launched a few weeks ago.
Tumblr has been testing a new ad platform promoting mobile applications. It could help increase traffic to iTunes’ App Store by directing the user towards the App Store to download the app if they don’t already have it. Else, it allows users to open the app on their phones.