Online TV may be popular with viewers but the TV networks and content providers are not so impressed with the advertising returns compared to traditional TV. But as viewer habits change, the online advertising option seems to be much more efficient at raising brand awareness, and the perfect model for the advertiser is to spend [...]

TV is battling to keep viewers glued to the TV screen, and surprisingly TV executives are turning to social media. A new trend called “social TV” could be the key to keeping live TV audiences that the industry is looking for. Each night, more and more viewers are turning on the TV, then jumping on [...]

TV Genius is pleased to announce the launch of a new social TV statistics service that measures the top tweeted TV shows in the UK for the past 7 days. So what shows topped the charts? Show Max Daily Tweets This Week Max Hourly Tweets 1 Family Guy 13632 1399 2 Doctor Who 12960 1285 3 [...]

Nobody can disagree with the fact that internet TV is here to stay. It has already infiltrated most demographics and parts of the world. And those still untouched, will have no choice but to indulge as the technology and spread develops. From connected TV sets to smartphones and tablets. Even the old pc can be [...]

The DVD industry is going through a crisis that many blame on new forms of delivery, such as online streaming. But what if a bigger reason for the decline of DVD sales is the fact that the quality of the movies is too low? I mean, when was the last time you saw a movie [...]

It was a bit of a milestone when it was announced that Netflix had more subscribers than the mighty cable giant Comcast. With a Q1 finish of 22.80 million for Netflix and 22.76 million for Comcast. That’s pretty impressive for a streaming company, but it’s not where the surprise lies. That happens when you look [...]