When it comes to 3D movies, then you listen to the guy who introduced it into modern cinema. James Cameron took 10 years to get 3D hit Avatar filmed and in the cinema’s, he says it will take that long to get the 3D glasses off as well.

Speaking at the Blu-Con 2010, he said:- “3D is here, and it’s here to stay. That’s been pretty resoundingly demonstrated over the last couple of years. This is not a flirtation”. The ever present problem of having to wear 3D glasses was a barrier though, he also stressed that we will not have a full 3D experience at home until manufacturers move over to glasses free autostereoscopic displays.

Considering he has the top selling 3D and Blu-Ray movies in Avatar, James Cameron believes that it will not be movies that push 3DTV forward:- “The amount of content that we have as 3D movies is not going to drive home video as much as the conversion to live broadcasts and episodic [3D TV], and things like that”.

He see’s 3D as heading down the same path as HD, which is now firmly established in most homes. However, he thinks that sports and music will fill the 3D void:- “We can’t make the Avatar movies fast enough to do more than we’ve already done to drive 3D, so I think it’s going to come from sports. It’s going to come from music. It’s going to come from comedy. I haven’t seen anything yet that didn’t benefit from 3D. I mean, I watched the Masters tournament – golf in 3D. And I hate golf. I’d never watch golf in a million years, but I was, like, watching that because it was in 3D. It was really cool”.

He believes that 3D will increase in popularity, quickly during the next few years:- “All of a sudden, we’ve got these great sets, we can watch [3D] in the home, but we don’t have the content. One of the biggest limitations is that we don’t have enough cameras and we don’t have enough people to do it. Once we get past that start-up torque, then I think the curve is going to go practically vertical. And over the next 5 years, we’re going to see it go rolling into the home in a really resounding way”.

The big move for 3D though, will be losing the specs, already being developed by Toshiba, Sony and others, he said:- “And once we get past the last threshold, which will be autostereoscopic display – meaning without glasses – then it is going to be the way we watch all of our media, both in the movie theatre and in the home. But that’s probably 8 to 10 years out”.

Lets hope Cameron is right, as he has already committed to filming two new Avatar movies in 3D.

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