BT Vision Update With Social Media Integration
BT’s TV on-demand service BT Vision is set for a revamp in the near future, as the company attempts to keep up with new rival services such as Netflix.
The service, which has over 600,000 UK subscribers, offers its users the chance to access on-demand content alongside digital terrestrial channels, now seems intent on integration with Facebook and Twitter, as well as adding ‘personalised recommendations’ to viewers based on what they have seen before.
‘Close sources’ to the company believe that the update will come within three weeks, and will serve as a free exciting add-on for ‘BT broadband bundle’ customers.
BT chief executive Ian Livingstone had previously stated his company’s desire to bring: “…true interactivity to the TV set.”
Livingstone said of the service, which he feels will fulfil viewer’s desire to have as many features as possible on the ‘most watched screen in the house’: “That [the update] means on-demand services, it means the availability of buying things as you do it, to have personalised services, to know what your friends like and what they think of it. I think that will change viewing habits quite considerably. It won’t happen overnight but I think it’s the start of something quite big.”
The BT Vision update could be an important new lick of paint for a service that may be falling down the pecking order against more international names, but will these new features push them back into the UK market spotlight?
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