BT Vision Connects With Miramax For On-Demand Movies
BT Vision customers will soon be able to delve into the archives of entertainment company and movie studio Miramax, after BT announced a licencing agreement that will see the film-distributor’s hits become part of the telecommunications company’s on-demand package.
The carriage deal will make the selected films from Miramax (which could include Pulp Fiction, The English Patient, Kill Bill, and There Will Be Blood, amongst others) accessiable to BT Vision Unlimited users, who are charged a monthly subscription of £12.50 to access channels and catch-up TV packages through an internet-connected set-top box.
Miramax’s CEO Mike Lang said of the move, and what they will add to the service: “Partnering with BT Vision – an exciting company with a strong digital model and reach – is another important step for Miramax as digital channels continue to open up around the world. We remain laser-focused on finding new ways to make the unmatched mix of Miramax films easily accessible – and for BT Vision subscribers, we have for the first time jointly developed a special Miramax branded environment that will make finding and viewing Miramax films as easy as possible.”
The deal is likely to expand on the popularity of films with BT Vision customers, who according to the company view a collective total of over two million on-demand movies per month. The plans are also likely to be seen as BT Vision trying to compete with rival streaming services Netflix and Lovefilm, by offering a selection of new films as an incentive for customers to stay with them.
They might not be so secure in their position in the online TV specialist market come the end of the year, though, as there is an expected launch of YouView (a connected set-top-box service that will be run between a number of networks and companies, including BBC, ITV, and BT themselves) in the first half of 2012, while satellite TV juggernaut Sky have suggested that they will be launching a separate internet TV service (with initial focus on movies) marketed towards UK viewers that have no affiliation to a pay TV package (thought to be a current market of around 13million people).
In the meantime, Sky are planning to expand on their current offering of satellite TV catch-up content by adding the online-based BBC iPlayer and ITV Player to their Sky Anytime service. With numerous developments occuring in the UK’s online TV and streaming markets, will new names manage to fight their way to the top, or will it be the more established names that continue leading the way?
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